Capaccioli: new corporate image, same quality

The Italian producer, leader in the design and development of complete systems
for the brick industry, presents its new coordinated corporate image, in
which the technological component blends perfectly with the more emotional
aspect linked to colours and shapes.

Its strong desire to communicate new objectives and strategies has led Capaccioli
to take up the challenge of change, restyling the corporate image and the
main product lines.

The Tuscan company has been focused, for two years now, on an important rebranding
operation, steering its 70-year history towards a more modern dimension,
in step with innovation and in line with the group’s principle values.

The company logo has been subject to extensive restyling, involving graphics
and colours. Grey and orange have become the reference colours, while the effect
of “C” semicircles at the beginning of the name, which interlace in a fluid
and dynamic way, symbolises a point of contact past and present.

Condor, the ultra-rapid dryer of its type, as well as a Capaccioli “evergreen”
product, has been given a new logo. It’s a restyling which, besides taking up the
company colours (grey and orange), is a reinterpretation of the graphics with
the intention of reproducing the likeness of a stylised condor, the largest bird in
the world, very fast in its glides, exactly like the dyer when performing its main
function.

Finally, Easymud, Capaccioli’s jewel in the crown for the production of soft paste
bricks, finally has its own brand, characterised by simple lines and basic colours:
grey in the same shade as the company logo, and terracotta, which evokes the
particular nuances of clay.

“The Capaccioli brand has remained practically the same for years, even if the
company has evolved significantly – explains Emma Capaccioli (CFO Capaccioli
srl) – The rebranding operation is a step forward in establishing a more modern
identity for our company, projected towards innovation without, however, ignoring
its important history”.

The new coordinated image was reproduced in the set-up of the Capaccioli
stand at the last edition of Ceramitec (Munich). After two years of forced suspension,
the show was an opportunity to present to the public the latest technological
innovations, illustrated by a sales and project manager staff expanded
with new professionals. There were a large number of visitors, between historic
and potential customers, who filled the stand showing great interest for all the
solutions presented.

The next event will be Tecna, in Rimini (27-30 September), the international
show of technologies and supplies for surfaces, at which Capaccioli will be present
with a wide range of machines for the brick industry, together with a full
staff.