1 Introduction
Following an accumulated decline of 2.2% during the financial crisis between 2008 and 2009, the Mexican building industry is currently enjoying a slight recovery and accounts for around 6.5% of the country’s gross domestic product (GDP).
2 Novaceramic
Since its founding in 1993, Novaceramic has grown steadily and currently has a production capacity of 1 mill. bricks/day, corresponding to a product volume of 2 000 tonnes. Working from Tlaxcala, the company sells around 35 000 tonnes bricks per month and has an extensive commercial network, which includes ten sales centres (CEDIS)...