Developing the suitable strategy
To be successful in the medium and long term, companies need a strategy. In management theory there are many approaches to as well as several schools (of thought) on developing a strategy. It is important to know these to make a decision in strategy development to find an adequate way forward.
1 Introduction
Those responsible in the organization must obtain a consensus on what (development) goals the company can and wants to achieve in the medium and long term – and with which strategic and tactical actions these goals can be achieved. This consensus can be found with or without external support.
Strategy development is often a laborious process, not only because many factors have to be taken into consideration. The following aspects have an influence:
In the process of strategy development, the future is anticipated (e.g. How is the market likely to develop? What problem solutions...
