bauma 2010 marks a turnaround for the industry

Although the ban on air
travel in Europe prevented visitors and in the end around 50 exhibitors from overseas from coming to the fair, the mood among the approximately 3 150 registered exhibitors from 53 countries was good by the close of the fair.

Already by the mid-way point of the fair, a number of exhibitors were reporting more sales than they had expected. The representative survey of exhibitors conducted by TNS-Infratest shows that bauma 2010, as the leading world fair, is marking a change in mood following a year of crisis in 2009, a crisis that hit many international trade fairs with only few exceptions. Almost half the exhibitors are expecting the economic situation to improve.

With 555 000 m² of space, all fully booked, and 60% of the exhibitors coming from outside Germany, the fair registered new all-time highs for the overall number of exhibitors, international participation and space booked. From China, India and Turkey in particular exhibitor numbers were up strongly on the previous event.

Air travel ban lowers visitor numbers

Over 415 000 visitors from more than 200 countries attended bauma 2010. In comparison to bauma 2007, the visitor figure was 17% lower. 65% of the visitors came from Germany. Not all of the expected visitors from Asia, India and America were able to get to bauma on account of the flight ban over large parts of Europe. However, the organizers are looking forward optimistically to the already fully booked bauma China 2010 in Shanghai and the new event bC India 2011 in Mumbai. “For many of the key players who were represented at the leading world fair bauma, these events will offer international platforms in the two growth markets of China and India, and thus appeal also to the trade visitors who this time were not able to come to Munich“, said Klaus Dittrich, Chairman and CEO of Messe München GmbH.

Some of the events in the bauma Forum, which particularly in the first two days of bauma 2010 had included many specials about the partner country of India, had to be cancelled or re-staffed. 44 lectures and events were able to take place as scheduled from the third day onwards.

The 30th bauma, International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment, will take place as planned in three years time, from 15 to 21 April 2013 in Munich.

More information is available under Events at www.zi-online.info.